Green Benefits & Sustainability

Reduce cooling expenses by up to 30%

  • the average roof absorbs a large portion of the sun’s ultraviolet rays as heat.  White SPF roofing system reflects 85% of the suns heat, cooling your building and saving you as much as 30% in air conditioning costs.

Recoup your costs

  • A great return on investment is another important reason to install an elastomeric seamless roofing system. Many satisfied building owners discover that any seamless cool roof pays for itself during the warranty period in lower air conditioning costs.
  • Federal tax rebates, tax credits and deductions may also offset your investment. Check with your local utility company, tax advisor and for additional details.

Look forward to years of trouble free protection and low maintenance

  • Our seamless elastomeric roof coating systems provide leak-free protection and exceptional energy savings for years. They maintain maximum reflectivity and energy savings because their surfaces are resistant to dirt and discoloration.  Annual or bi annual cleaning is all that’s needed to keep them white


  • Protect your investment by restoring your existing roof.
  • No need to create waste by tearing off and stopping production at your facility. Giving new life to your old roof makes more sense.
  • Our roofing systems are renewable and with the proper maintenance and care, multiple recoats can be done for as long as you own your building.

Tax benefits

Learn more about the tax benefits of installing a cool roof here

Calculate your potential energy savings by clicking either links

DOE Cool Roof Calculator

EPA Cool Roof Calculator

Cool Roofs

Cool roofs use an energy saving surfacing material which reflects the sun’s heat away rather than transferring the heat to the building below. This will help reduce the cooling costs for building that use air conditioning and for non-a/c buildings it helps to keep the interior cooler and more energy efficient

Many systems are also eligible for the Texas Energy Rebate which can help to defray the cost of the roofing system installation making it a very economical roofing solution.

Elastomeric Coatings are liquid applied, fully adhered, "rubber-like" protective membranes. They can be applied as part of a roof or wall system during the construction stage, in retrofit or as a maintenance application. Both primer and finish coats can be spray applied to ensure quick application, consistent appearance and a durable finish.

There are a great many additional benefits to having a Cool Roof installed:

  • Maintenance costs are TAX deductible. Cover the entire roof as maintenance because thats what a Cool Roof is!
  • It has low installation costs. There are no dump fees and compared to other types of roofing there is less labor involved so most of the cost is for the roof membrane material itself.
  • Unlike the traditional “hot mop” roofing, with Cool Roofs there is no hot asphalt or fumes involved.
  • Cool Roofing can be installed without tearing off your old roof, which can expose the inside of your building to weather damage.
  • Applying a Cool Roof is quieter for the building occupants since there is no heavy tar equipment being used.
  • Easy maintenance. Traditional roofs are covered with gravel or some other type of granules to protect the surface of the roof. With a Cool Roof system the covering used is smooth and seamless and does not require any kind of gravel cover.
  • Lasts longer and the roofing system can be upgraded.
  • Cool Roofs can be applied over BUR, Single Ply, Modified Bitumen, gravel and metal roofing.
  • Reduces air conditioning costs
  • Low installation costs with no dump fees
  • No hot asphalt or fumes
  • Prolongs the life of the roofing system
  • Seamless, tough, flexible

What is a Cool Roof?

A cool roof is one that reflects the sun’s heat and emits absorbed radiation back into the atmosphere. The roof literally stays cooler and reduces the amount of heat transferred to the building below, keeping the building a cooler and more constant temperature. Imagine wearing a white or a black T-shirt on a hot day. By wearing the white T-shirt you will remain cooler than if you wore a black T-shirt because it reflects more sunlight and absorbs less heat. Cool roofs like a white T-shirt, keep the internal temperature of the building cooler.

The two basic characteristics that determine the ‘coolness’ of a roof are solar reflectance (SR) and thermal emittance (TE). Both properties are rated on a scale from 0 to 1, where 1 is the most reflective or emissive.

The CRRC measures these two properties for roofing products, both for the product’s initial values and after three years of weather exposure. The CRRC publishes the results on the online Rated Products Directory. The online Directory is available to the general public at no charge, and it allows you to compare the rated values of various product types and brands.

What are the Benefits of a Cool Roof?

There are numerous benefits in having a cool roof:

  • Increase ecological sustainability factor, or make your house “greener” by:
    • Reducing your utility bills associated with air conditioning
    • Increasing occupant comfort and avoid installing an air conditioner where there isn’t already one
    • Decreasing the size and prolong the life of your air conditioning system
    • Lowering roof maintenance costs and extend roof life, avoiding re-roofing costs and reducing solid waste
  • Assist your home in meeting building codes
  • Mitigate your community’s Urban Heat Island Effect
  • Maintain aesthetics with a roof that performs and looks good
  • Receive utility rebates (in some locations)

When people think about making their home more “green” or ecologically sustainable, cool roofing isn’t always the first thing to come to mind. However, certain green building programs, such as the U.S. Green Building Council’s LEED, give credit for installing a cool roof. So if you are trying to save energy or make your home more environmentally-friendly, a cool roof is one way to achieve that goal.